Did you know that many of the mainstream kid’s cereals – ones that have been around from when we were little – can be likened to white bread with sugar and vitamins? This point was driven home by an article from Consumer Reports called “Some Cereals – More Than Half Sugar.”
“A serving of 11 popular cereals, including Kellogg’s Honey Smacks, carries as much sugar as a glazed doughnut, the consumer group found. Post Golden Crisp made by Kraft Foods Inc and Kellogg’s Honey Smacks are more than 50 percent sugar by weight, the group said, while nine brands are at least 40 percent sugar.” Hmmm, makes you think.
The article stated that Kellogg’s is in the process of “making its foods more nutritious.”
Unfortunately, it cannot happen too soon because Consumer Reports found that “91 children aged 6 to 16 poured their cereal and found they served themselves about 50 to 65 percent more on average than the suggested serving size for three of the four tested cereals.”
So what does all this really mean? It means that you must read the suggested serving size, nutrition facts, and ingredient label. Many of the cereals targeting children are what I’d call empty calories – calories that provide little to no nutrition because they consist primarily of sugar, white flower, food coloring, and some vitamins which are typically sprayed on right before the cereal goes into the colorful box.
Don’t lose hope because there is a lot of research that states that cereal can be really good for you (and delicious). Next time you’re at the market, consider these tips when reading the serving size, nutrition facts and ingredient list:
1. Total calories per serving only gives you a clue as to whether a product is good or not. Beware of small serving sizes! If you would typically eat twice as much as the recommended serving, remember that all the nutrition facts need to be doubled.
2. Look at the fat and make sure that there are zero trans fats. These are the really bad fats that most manufacturers have tried to eliminate from their foods. There is fat in food, and that’s not necessarily bad because we need certain types of fats in our diet. For example, your body needs Omega-3s which is an essential fatty acids that your body cannot produce but needs to be healthy. More on this topic next time.
3. Sodium – try to select a product that has relatively low sodium versus your alternatives. However, if there is something you love where the sodium is higher, try to pick other foods that are low in sodium and then don’t add salt to your food. It’s all about balance and moderation over the course of a day, week, and lifetime.
4. With the Atkins diet, people thought all carbohydrates were bad. However, our bodies need carbohydrates because they give us energy. However, look for complex carbohydrates because they contain fiber. Fiber helps promote healthy digestion and can help reduce the risk of heart disease. From less technical perspective, fiber keeps our digestive system moving which helps with weight management as part of an active lifestyle. Drink lots of water to keep from getting constipated, especially as you increase the fiber in your diet and your body adjusts.
5. Try to select products with a lower sugar content. Sugar, although also a carbohydrate, is one of those empty calories because it provides no nutritional value. If you have more sugar in one meal, make an effort to have less in the next. Remember, sugar turns to fat. So even if a product is low in fat, it may have a higher sugar content, so you’re not necessarily better off.
6. Protein is important for all ages. Although you don’t need to be consuming 20g per serving if you’re not trying to build some serious muscle mass, look for products with 4-8g protein per serving.
In summary, it is better to have your calories come from fiber, protein, and even the good fats, rather than sugar or foods with little nutritional value. If you cannot pronounce something on the label, think again before consuming it. As the founder of a natural foods company, of course I am biased, but these are some solid guidelines that can help you and your family to eat more healthfully.
To see original article: http://health.yahoo.com/news/reuters/us_cereal_sugar.html









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